Case Study: KKday achieves 2x checkout conversion and a data-driven, personalized user experience with Mixpanel

KKday makes user behaviour data accessible to employees, building a culture of analytics to drive better user experiences

KKday, a Taipei‑headquartered travel e‑commerce platform serving travelers across Asia, faced a challenge after launching a mobile site and app: their existing analytics couldn’t connect user journeys across desktop, mobile web and app. The product team needed cross‑platform visibility to understand behavior, reduce drop‑off, and run targeted campaigns, so they evaluated product analytics solutions to replace fragmented tools.

By adopting Mixpanel and instrumenting events, cohorts and funnels, KKday rapidly gained actionable insights: they added a top‑20 city quick‑search, reworked checkout flows (doubling conversion rates), and adjusted product sorting (a 7.7% higher click rate). Mixpanel also revealed 85% of bookings occurred within 50 minutes, guided personalized ML sorting that drove a 4.4% conversion lift, and helped build a company‑wide, data‑driven culture.

KKday

Mike Chen

Chief Product Officer