Case Study: Employment Hero achieves faster product decisions with Mixpanel Session Replay

How Employment Hero makes faster decisions by marrying quantitative and qualitative product insights with Mixpanel Session Replay

Employment Hero, the Sydney-based HR software company serving more than 300,000 businesses, needed a scalable way to combine quantitative product analytics with qualitative user insights. While it already used Mixpanel for analytics, it struggled to understand why users behaved a certain way because session replays lived in a separate tool, making it slow and manual to connect data and identify pain points.

By adopting Mixpanel Session Replay, Employment Hero unified quantitative and qualitative data in one place, letting teams review individual user journeys without switching platforms. With Mixpanel, the company saved 8+ hours per release, identified the impact of dozens of product features, and uncovered UX improvements such as adding a trash icon to help users complete key workflows.

Employment Hero

Kevin Truong

Portfolio Product Manager