Case Study: Hinge achieves a 400% increase in retention with Mixpanel

Hinge, uses Mixpanel to constantly develop, iterate, and improve its app to drive more interaction, retention, and ultimately matches

Hinge, the relationship-focused dating app founded in 2012 with the tagline "designed to be deleted," faced engagement and retention challenges as users procrastinated on incoming likes and conversations often stalled. Using Mixpanel from early on, the product team made every feature measurable and sought to solve specific problems—getting users to act on matches and reducing messaging stalemates—by tying releases to clear impact metrics.

Using Mixpanel insights, Hinge redesigned the likes interface to show one incoming like at a time and introduced a "Your Turn" badge to nudge conversation starters, while pairing quantitative data with customer-service feedback. The changes drove a 400% increase in retention, a 13% reduction in messaging stalemates, and more connections converting into dates, and the team continues to iterate based on ongoing analytics and user feedback.

Hinge

Tim MacGougan

Vice Prseident of Product