Case Study: Intuit achieves 2x new-user conversion and 60% higher retention with Mixpanel

Global Sofware Leader Doubles User Conversion and Lifts Customer Retention By 60% Using Mixpanel

Intuit’s Mint and Mint Bills serve tens of millions of households across iOS, Android, and the web, and the product team needed a consistent, real-time view of conversion, retention, and engagement to improve onboarding, retain more paying users, and grow revenue. The challenge was to give cross-functional teams easy access to user-level data so they could test, iterate, and prioritize product changes quickly.

Using Mixpanel (Engagement, People, A/B Testing) the team instrumented funnels, ran experiments, and made the platform self-service for product, engineering, marketing, and support. That work doubled new-user-to-paid conversion, increased payment-flow conversions by 15%, and improved second-month bill-payer retention by 60%, driving higher revenue and more data-driven decision making.

Intuit

Igal Perelman

Director, Product Management