Case Study: DashThis achieves a 50% increase in trial-to-paid conversions with Mixpanel

Marketing Data Reporting Company, Dashthis, Used Mixpanel To Increase It’s Trial-to-paid Userbase, Resulting In A 50% Increase In Conversions

DashThis is a Quebec-based SaaS that creates automated marketing reporting dashboards for agencies and teams. With 18,000+ customers, the company needed a better way to analyze user behavior and stop trial users from dropping off—Google Analytics wasn’t revealing why free trials weren’t converting to paid plans—so they implemented Mixpanel to gain clearer funnel insights.

Using Mixpanel Funnels and Dashboards, DashThis compared conversion rates by traffic source, restructured AdWords campaigns and keyword targeting, and made UX improvements to onboarding (including optimized steps and educational pop-ups). Those changes boosted funnel completions and increased trial-to-paid conversions by 50%, and paid ads became one of their best-performing channels.

DashThis

Marie Lamonde

Content Marketing and Communications Specialist