Case Study: Quicken achieves a 47% increase in Net Promoter Score and modernizes analytics with Mixpanel

Quicken, switched to Mixpanel to better track the behaviors of its customers and improve their overall experience

Quicken, a personal finance management company used by over three million customers, needed better insight into how people used its app as it shifted from licensed software to a subscription SaaS model. Product teams found Adobe Analytics (Omniture) difficult for real-time analysis, dashboarding, and answering ad-hoc questions, which made it hard to prioritize product work and improve the onboarding and aggregation experience across 14,000 financial institutions.

Quicken moved fully to Mixpanel, gaining intuitive reports, custom dashboards, and cross-functional visibility for product, engineering, marketing, and analytics teams. Mixpanel helped track aggregation success, surface errors, optimize funnels, and guide roadmap decisions; the change drove measurable impact, including a full transition off Omniture and a 47% increase in Net Promoter Score, and enabled Quicken to develop new metrics for customer financial health.

Quicken

Jeff Parker

Vice President of Product Strategy & Design