Case Study: OkCredit achieves increased user engagement and long-term retention with Mixpanel

OkCredit, one of the most trusted mobile apps for small businesses across India, relies on Mixpanel to increase user engagement and long-term retention

OkCredit, a Bangalore-based mobile app that helps millions of small and microbusiness owners digitize customer credit records, grew rapidly through word-of-mouth to over ten million downloads. As installs climbed (~300k/month), the company needed to boost feature adoption, overall engagement, and long-term retention—especially among non-Tier I users—and gain clear, data-driven visibility into which product changes actually moved the needle.

OkCredit integrated Mixpanel to instrument events, create cohorts, and track funnels and retention; insights showed low use of a new "send reminder" button, so a simple red-dot prompt was added, yielding a 40% increase in first-time adoption. Using Mixpanel Dashboards, Insights, Funnels, Cohorts, Retention, and Data Pipelines, OkCredit became more product-led, now tracks KPIs across teams, and considers Mixpanel a critical tool for driving engagement and retention.

OkCredit

Vishesh Patni

Product Engineer