Case Study: KAI Group achieves 25% ecommerce sales growth with Mixpanel

Japanese household goods manufacturer, KAI Group, increases ecommerce sales by 25% with High Concept and Mixpanel

KAI Group, a Japanese household-goods maker founded in 1908 and best known for Shun knives, wanted to boost ecommerce sales but lacked a product analytics, messaging, and experimentation platform. They partnered with web agency High Concept, which recommended Mixpanel to fill those gaps and helped map a success plan focused on measurable KPIs.

Using Mixpanel and High Concept’s execution, KAI tested abandoned-cart timing (moving from 48 hours to 24 hours raised conversions from 7% to 20%), ran a one-hour tailored abandoned-cart campaign for Black Friday (lifting conversions to 30%), used insights-driven, persona-tailored emails and A/B tests to raise open rates to ~40–50%, launched a mobile app for push engagement, and streamlined checkout with Amazon Pay. The combined efforts drove a 25% increase in ecommerce sales over 14 months, with a 13% overall rise in abandoned-cart conversions and improved engagement and analytics visibility via dashboards, funnels, flows, and cohorts.

KAI Group

Hiroki Takeuchi

KAI Group