Case Study: Connehito boosts premium member conversions with Mixpanel

How Connehito Corporation used Mixpanel to supercharge paid member conversion rates

Connehito, the Tokyo-based company behind the Mamari pregnancy and child-rearing app, needed a better way to understand which product changes were actually driving premium membership conversions. The team used Mixpanel to analyze user behavior by segment and run A/B tests across the website and app, especially around the premium plan information page and search experience.

With Mixpanel, Connehito tested new page variations, identified the best-performing 7-day free offer, and improved search by adding keyword suggestions to help users find relevant content faster. The result was up to 120% growth in premium member free trial usage, plus stronger engagement, better retention, and clearer insight into underused features—showing how Mixpanel helped Connehito make data-driven product decisions.

Connehito

Shiori Yoshioka

Product Manager