Case Study: HomeAdvisor achieves higher mobile conversions and faster A/B testing with Mixpanel

HomeAdvisor, an online marketplace for home professionals, empowers their mobile team by using Mixpanel to run A/B tests and improve conversion rates

HomeAdvisor, the nation’s largest online marketplace for home professionals, runs a mobile app that connects millions of homeowners with tens of thousands of service pros. Their 12-person mobile team had outgrown a DIY A/B testing setup and needed a simpler way to run tests, improve conversion of service requests, and build repeat customers without tying up developers.

They chose Mixpanel because it lets non-developers create, launch, and measure A/B tests quickly. That enabled the team to test every UI change, focus on in‑app engagement and customer satisfaction to raise conversion rates, free developer time for bigger priorities, and shorten time to insight—while preparing to run deeper feature tests to drive repeat service requests.

HomeAdvisor

Jill Seidel

Product Manager