Case Study: AdStage achieves data-driven product decisions and improved user onboarding with Mixpanel

Adstage - Customer Case Study

AdStage, led by VP of Product Paul Wicker, helps paid marketers aggregate and visualize campaigns across dozens of ad networks with differing formats and reporting. The core challenge was turning that complexity into clear product priorities and measurable adoption—especially around onboarding and features—so small performance differences translate into reliable user retention and renewals.

AdStage implemented a "discover, use, rely" framework and used Mixpanel Funnels to track each step, which revealed unexpected trends (for example, templates lowered engagement). They shifted to a hands-on tutorial flow, built features like in-dashboard ad visuals, and automated routine tasks with AdStage Automate. The result: sharper product decisions, higher engagement from users who build their own dashboards, and quantifiable time savings from automation that demonstrate customer ROI.

Adstage

Paul Wicker

VP of Product