Case Study: Winona achieves personalized healthcare growth with Mixpanel

Winona uses Mixpanel & Twilio Segment to make personalized healthcare accessible

Winona, a healthcare company focused on making menopause treatment more accessible, needed a secure way to understand patient needs across channels while protecting sensitive data. Using Mixpanel alongside Twilio Segment, the team wanted a scalable analytics solution that could support personalized experiences without demanding heavy engineering effort.

Mixpanel helped Winona analyze unified customer data, track product usage, and optimize content, messaging, and conversion funnels. The result was a 300% business growth, improved customer satisfaction and engagement, and more than 1,000 engineering hours saved since the company’s inception.

Winona

Gray Dorsett

Head of Product