Case Study: Golfshot achieves trusted product launches and stronger user growth with Mixpanel

How Golfshot uses data to empower everyone to play better golf

Golfshot, the Tempe-based consumer tech company behind a trusted golf GPS, scoring, statistics, and Auto Shot tracking app, needed a better way to understand user behavior than Google Analytics and Firebase could provide. Before Mixpanel, data wasn’t deeply embedded in product development, making it harder to measure engagement, guide releases, and track key app performance metrics.

With Mixpanel, Golfshot gained a single source of truth for product data and now monitors 20+ core KPIs weekly to understand performance, utilization, and reach. The vendor, Mixpanel, helped Golfshot confidently launch Auto Shot tracking, improve its product release process, and increase active players and rounds played; the team also reported a 16% year-over-year rise in rounds played in one recent week.

Golfshot

Kyle Schomer

Senior Product Manager