Case Study: GTxcel delivers custom analytics to 1,000+ publishers and 10X faster insights with Mixpanel

Leading digital publishing platform launches custom analytics for 1,000+ unique customers, powered by Mixpanel

GTxcel is a mobile-first digital publishing company that converts print publications into responsive mobile apps for more than 1,000 publishers. They needed to give each customer easy, individualized analytics to prove digital reader engagement, improve customer satisfaction, and boost key metrics like Sessions Per Reader.

GTxcel embedded Mixpanel (using JQL and Segmentation) and single sign-on to deliver custom dashboards inside their platform. The integration made complex queries 10x faster, helped publishers better monetize content, and drove measurable engagement gains—one customer nearly doubled Sessions Per Reader—while more than 1,000 clients now rely on Mixpanel data for daily operations.

GTxcel

Dan Fitek

Senior User Experience Designer