Case Study: Skillshare completes three months of data cleanup in one week with Mixpanel

Skillshare 3 months of cleanup in one week

Skillshare, an online learning community for creators with millions of members, faced a messy Mixpanel implementation after years of turnover and no consistent documentation. Event names and properties were inconsistent and outdated—e.g., “watched class” appeared in several different forms—making it hard for teams to know what the data actually meant and where to start an audit.

Using Mixpanel’s Lexicon, non-engineering teammates hid old events, added tags and clear definitions, and renamed events into a consistent scheme without developer help. The cleanup that would have taken three months was completed in one week, producing a cleaner, trusted dataset that empowered PMs, marketers, and leadership to align on metrics and make faster, more confident data-driven decisions.

Skillshare

Liz Yeomans

Mobile Product Lead