Case Study: OneLaunch improves onboarding conversion with Mixpanel

How OneLaunch accelerates innovation through an A/B testing culture with Mixpanel

OneLaunch, a software company based in Victoria, BC, wanted a better way to understand user behavior and improve product decisions through A/B testing. Before using Mixpanel, the team needed a more intuitive analytics tool to test hypotheses, track cohorts, and see what was working across different user groups.

With Mixpanel, OneLaunch built a data-informed culture across product, engineering, marketing, and leadership, sharing insights easily and running granular analyses. The team used Mixpanel to refine onboarding and product prompts, resulting in a 60% improvement in onboarding conversion, while helping them balance feature experimentation with a smoother user experience.

OneLaunch

Neil

Chief Executive Officer