Case Study: PGi achieves 90% faster insights and a 2% boost in desktop ratings with Mixpanel

With the launch of their redesigned software PGi saw a need for in-depth insights into user behavior, Mixpanel's Professional Services team set the team up for success

PGi, a provider of GlobalMeet collaboration solutions used by more than 60,000 enterprises and over 75% of the Fortune 100, launched a rebuilt version of its platform and quickly needed deeper, cross-platform insights into user behavior. Their product team lacked self-serve access to event-level data (relying on developers and limited Google Analytics), making it hard to validate design choices, prioritize requests, and measure adoption.

Partnering with Mixpanel and its Professional Services team, PGi instrumented events, built dashboards, and gained the ability to explore data in seconds instead of days. That unified view enabled data-driven decisions (for example confirming fullscreen as a top feature), faster rollouts and auto-upgrades (50% of desktop users convert within three days), and a measurable uptick in user sentiment (+2% positive desktop ratings); Mixpanel is now integrated into PGi’s product lifecycle.

PGi

Ajit Kahaduwe

SVP Carrier Strategy and Product Management Platform & Services