Case Study: PrizePicks achieves self-serve analytics and a 72% reduction in lineup submission errors with Mixpanel

How PrizePicks scaled with self-serve analytics in Mixpanel

PrizePicks, the largest daily fantasy sports operator in North America, was growing rapidly but struggled to make product data accessible across teams. Using Mixpanel for digital analytics, the company needed a self-serve way to answer questions, validate ideas, and spot issues without relying on the analytics team for every SQL request.

PrizePicks implemented Mixpanel as its single source of truth for analytics, with dashboards and consistent event tracking available to product, marketing, design, and CX teams. Mixpanel helped PrizePicks identify a 25% lineup submission error rate and fix it in under two months, cutting errors to 7% and delivering a 72% reduction, while also accelerating growth experiments and securing executive buy-in for key improvements.

PrizePicks

Neil Jagtiani

Group Product Manager