Case Study: Kaplan achieves 40% increase in mobile conversions and 20% more mobile users with Mixpanel

Kaplan, uses Mixpanel to increase usage of its mobile app, optimize its sign-up flow, and send relevant messages to boost retention

Kaplan, a global for‑profit education provider serving schools, universities, and businesses in 30+ countries, needed to boost adoption and retention of its mobile learning apps amid strong competition in online test prep. The Kaplan Test Prep team set out to increase mobile usage, optimize the sign‑up flow, and deliver timely, relevant messaging to keep students engaged.

By adopting Mixpanel as its primary analytics platform, Kaplan used A/B testing and funnel analysis to replace guesswork with data‑driven changes: adding a missing sign‑up option increased mobile user acquisition by more than 20%, and content prioritization based on user behavior improved engagement. Targeted in‑app and push messages eliminated confusion when students downloaded the wrong app, and the combined efforts attracted thousands of prospects and lifted mobile conversions by over 40%; Kaplan is now scaling Mixpanel across teams with training resources.

Kaplan

Jeff Sugar

Senior Director of Product