Case Study: Sport Heroes achieves 20% growth in value moments and monthly active users and stronger CSM support with Mixpanel

Community engagement expert, Sport Heroes, uses Mixpanel to support CSMs and make informed feature roadmap decisions

Sport Heroes, a Paris‑based community engagement startup reaching over 2 million users through apps like Running, Cycling and Swimming Heroes, needed a simpler way to measure product engagement and real-world activity, surface feature usage to inform the roadmap, and give Customer Success teams easy client-facing reports. Their MongoDB setup forced manual exports and slow, imprecise reporting, making it hard to track retention, monthly active users, and which features drive engagement.

After adopting Mixpanel in 2019, Sport Heroes moved to event-based tracking, cohorts and funnels, and integrated dynamic cohorts with Braze for targeted messaging while automating dashboards and CRM feeds for CSMs. The analytics and documentation streamlined reporting, improved onboarding and activation, and helped prioritize the roadmap—driving a 20% increase in users reaching value moments and a 20% increase in monthly active users.

Sport Heroes

Lucas Bréchot

Data Analyst