Case Study: Lemonade achieves 500% user growth and a data-informed culture with Mixpanel

How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

Lemonade, the AI-powered insurance startup that disrupted the industry and became a unicorn, faced the challenge of scaling fast while staying focused on real customer needs — growing users 500% in three years without losing agility or building the wrong products. To sustain rapid innovation and avoid the common startup pitfall of scaling before finding product-market fit, the company needed a way to make data the basis for every decision across teams.

Lemonade adopted Mixpanel from day one, embedded analytics into onboarding, and organized autonomous squads with company OKRs so teams could self-serve customer insights. With 95% of employees accessing Mixpanel daily and a culture that rewards data use, Lemonade sped up pivots, prioritized high-impact work, and created a feedback loop that supported continuous discovery — contributing to rapid user growth, stronger product-market fit, and scalable innovation.

Lemonade

Gil Sadis

Head of Product