Case Study: Purp Social increases paid user conversions by 47% with Mixpanel

How Purp Social increased paid user conversions by 47% using Mixpanel

Purp Social, a Brazilian app-based social platform, wanted to boost user engagement and increase freemium-to-premium conversions, but its analytics were too focused on app traffic to show the full user journey. Without clear visibility into what users did inside the app, the team struggled to pinpoint what drove conversions and where friction was occurring.

Purp Social chose Mixpanel, using its analytics platform and the Mixpanel for Startups program to map the complete user journey and identify key engagement and conversion touchpoints. With Mixpanel, Purp Social increased freemium-to-premium conversions by 47% and daily gem collection by 44.4% (from 1.17M to 1.69M), while also uncovering critical onboarding bugs that helped improve the overall conversion flow.

Purp Social

Rafael Djuric

Chief Executive Officer