Case Study: Blackbaud recovers 70% of inactive Raiser’s Edge NXT users with Mixpanel

Blackbaud Leverages Mixpanel Across Product, Marketing, Customer Success, and Sales teams

Blackbaud, the leading cloud software company powering social good, needed to unify analytics across product, marketing, customer success, and sales so teams could work as one and make data-driven decisions. Senior engineers and product leaders evaluated multiple platforms and selected Mixpanel for its flexibility, strong API, and support, then rolled analytics out to 40+ teams and hundreds of active users to better understand customers and measure success.

Using Mixpanel, cross-functional teams built integrations, documentation, and internal communities to standardize measurement and share insights. Customer Success used cohorts and targeted messaging to re-engage users of Raiser’s Edge NXT®, recovering 70% of inactive users, while teams across the company gained real-time visibility into adoption, engagement, and retention—sparking a culture of data sharing and informing future engineering and analytics strategy.

Blackbaud

Scott Kavanagh

Sr. Principal Software Engineer