Case Study: May achieves doubled user retention and two-digit monthly growth with Mixpanel

How May used Mixpanel to drive product improvements and successful startup fundraising

May, a Paris-based healthtech startup focused on parenting support, needed a better way to understand its KPIs, user behavior, and product performance to support fundraising and guide its roadmap. The company had been using Mixpanel as its analytics tool to replace a poor Firebase experience and provide the data needed for investor conversations and internal decision-making.

With Mixpanel, May gained fast, accurate insights into active users, retention, conversion, and content performance, helping the team make better product and content choices and share trustworthy data with investors and partners. The impact was significant: Mixpanel helped May double its user retention rate and drive two-digit monthly user growth, while also improving confidence in fundraising discussions.

May

Antoine Creuzet

Co-founder