Case Study: Whisper achieves faster product decisions and real-time user insights with Mixpanel

Whisper uses Mixpanel to make better product decisions and empower the entire company using data

Whisper, a Los Angeles–based anonymous media platform with 30M+ monthly users, needed clearer visibility into how people used its app so product and engineering teams could make data-driven decisions. The company sought analytics that were easy to implement, well-documented, and could serve as a single source of truth across teams.

By adopting Mixpanel’s event-based tracking, funnels, and cohorts, Whisper empowered product, engineering, QA, and support to troubleshoot and iterate quickly. The team used Mixpanel to pinpoint a drop-off in the Whisper Create flow, fix the bug that reduced completion rates, and now rely on the platform for fast insights across content moderation and product priorities.

Whisper

Bill Rappos

Director of Product Management