Case Study: Gekko achieves 71% increase in paid conversions and 58% higher signups with Mixpanel

Accounting platform, Gekko, uses Mixpanel to track user behavior across web, mobile, and tablet to build a better experience—increasing conversions by 71%

Gekko is a mobile-first accounting platform for freelancers and independent professionals (founded in 2013, serving 80K+ users) that uses a freemium model. Because the product spans web, mobile, and tablet, Gekko needed better cross‑platform user tracking, a way to run experiments (especially on mobile), and tools to raise signup and paid-conversion rates.

By implementing Mixpanel, Gekko tracked user activity across platforms, ran quick A/B tests on the signup flow, and sent targeted, automated messages based on user behavior. The changes — a redesigned signup experience and behavior-driven messaging — drove a 58% higher signup rate and a 71% increase in paid-user conversion.

Gekko

Julius Heyning

Growth & Strategy Director