Case Study: eXtra achieves 33% growth in unique purchasers with Mixpanel

How eXtra drives growth in unique purchases and improves checkout-to-order conversion rates with Mixpanel

eXtra, a leading retail and ecommerce company in Saudi Arabia, wanted better analytics than it was getting from Google Analytics, which made deep data analysis and trustworthy decision-making difficult. eXtra chose Mixpanel, with support from Omtera, to gain clearer insight into customer behavior and improve measurement across teams.

Mixpanel, implemented and optimized by Omtera, was integrated with eXtra’s existing stack and paired with training, KPI definition, and ongoing enablement for both technical and non-technical teams. As a result, eXtra achieved a 47% improvement in checkout-to-order conversion rates, a 33% increase in unique purchasers, and a 4x increase in analytics exposure to non-technical teams.

eXtra

Lobna Tarek

Head of Analytics