Case Study: CakeResume achieves higher conversions and successful market expansion with Mixpanel

Talent matching platform, CakeResume, uses Mixpanel to improve personalization and inform market expansion strategies

CakeResume, a talent matching platform based in Taipei, Taiwan, used Mixpanel to better understand user behavior and solve challenges around personalization, retention, and market expansion. As CakeResume grew its resume builder and launched a more social, community-focused website, it needed deeper insights into where users dropped off, how they interacted with features, and which markets showed the strongest product demand.

Mixpanel helped CakeResume use Funnels, Cohorts, and event tracking to build personalized post-registration journeys, trigger targeted emails through OneSignal, and guide resource allocation. With Mixpanel, CakeResume improved conversion rates by 14%, increased clicks 10x, and attracted more than 500,000 new users in Indonesia within a year, helping the company refine its product and expand more effectively.

CakeResume

Sindy Chen

Associate Marketing Manager