Case Study: misterb&b boosts completed bookings 65% and conversions 20% with Mixpanel

misterb&b - Customer Case Study

misterb&b is a San Francisco–based travel and lodging marketplace that connects LGBT travelers with gay-friendly hosts. Although the company was growing quickly, advisors flagged a major gap: the team had no analytics to measure the customer journey or identify why users dropped out of the booking funnel.

By implementing Mixpanel, misterb&b mapped funnel behavior, ran A/B tests, removed a booking step and fixed a hidden UI button that blocked users. These changes produced a reported 20% jump in conversions and increased completed bookings to about 65% of funnel entrants, significantly boosting reservations and guiding next steps for top-of-funnel growth.

misterb&b

Francois de Landes

Chief Operating Officer