Case Study: Step boosts direct deposits by 14% with Mixpanel Experimentation

How Step boosted direct deposits by 14% with Mixpanel’s Experimentation

Step is a fintech platform for teens and young adults that wants to become customers’ primary bank account. As it scaled, Step needed a faster, more reliable way to run experiments and evaluate product changes, replacing slow Looker dashboards and fragmented analysis. The team used Mixpanel Experimentation to improve decision-making and trust in results.

With Mixpanel, Step consolidated experiment setup, analysis, and reporting into one dashboard, using exposure events, Warehouse Connectors, and saved metrics to keep results accurate and reusable. Mixpanel helped Step build a stronger experimentation culture and led to a 14% increase in customers making Step their primary bank account within 30 days, while also improving internal alignment and speed.

Step

Giyom Lebleu

Chief Product Officer