Case Study: Kommunicate boosts product-led growth and increases conversions with Mixpanel

Kommunicate uses product analytics to better understand whether product features are delivering value to their users

Kommunicate is a Bangalore-based SaaS that provides a human-and-bot hybrid platform for real-time, personalized customer support. Pursuing a product-led growth strategy, the lean team needed clear, self-serve insights into which features users actually value and where UX problems were causing dropoff—tasks that were inefficient and engineering-heavy when done with SQL queries against their database.

By implementing Mixpanel, Kommunicate gained visibility into feature usage and funnels, which revealed that bot integration was a high-value capability and should be moved from freemium to paid—driving a shift toward more paid customers. The team also streamlined onboarding based on funnel data (improving the rate of users reaching the value moment by 10%), built a PQL model for marketing and success, and spread product analytics across teams to prioritize development and customer outreach.

Kommunicate

Devashish Mamgain

Co-Founder & CEO