Case Study: Mad Paws achieves marketplace liquidity and boosts bookings with Mixpanel

Metrics that matter to Mad Paws The KPIs to measure growth of a two-sided marketplace

Mad Paws is an Australian two-sided marketplace for pet boarding, dog walking and pet sitting—dubbed the “Airbnb for pets.” After a high-profile launch drove strong demand, the company ran into a classic liquidity problem: pet sitters who had signed up early were disengaged by the time bookings arrived, leaving requests unanswered and bookings stalled.

Using Mixpanel analytics the team gained a granular view of the funnel, diagnosed sitter unresponsiveness, and immediately re-engaged users by calling sitters and owners and building smart notifications. They aligned the company on KPIs (notably bookings per customer), set OKRs, and targeted a 30‑day marketing window to convert dog-walking customers into repeat users. The result was faster, synchronized decision-making, resolved liquidity, exponential growth in bookings per customer, and stronger investor-ready metrics.

Mad Paws

Alexis Soulopoulos

Founder and CEO