Case Study: LG CNS achieves 11% higher new user activation with Mixpanel

How LG CNS Haruzogak used Mixpanel to launch a new product and instill a growth culture

LG CNS’s Haruzogak, a personalized life management service and first MyData platform from an IT affiliate of LG Group, struggled with product launches that overemphasized acquisition and led to weak retention. To better validate product-market fit and drive sustainable growth, LG CNS turned to Mixpanel and focused on new user activation around its AI auto-recording “aha” moment.

Using Mixpanel, LG CNS set a north star metric, tracked cohorts and retention, and ran evidence-based experiments to improve conversions and align marketing, product, and engineering around a growth culture. The results included a more data-driven launch process, democratized product analytics, and an 11% increase in new user activation rates, with Mixpanel credited by LG CNS as key to embedding that growth mindset.

LG CNS

Woo Hee-sun

Product Owner