Case Study: ThoughtSpot achieves 100% employee adoption and data-driven decision-making with Mixpanel

ThoughtSpot - Customer Case Study

ThoughtSpot helps business users instantly analyze large, complex datasets without heavy training, but the company needed a reliable, secure way to understand how customers actually use its product. In-house tools were hard to maintain and provided incomplete insights, so ThoughtSpot adopted Mixpanel in 2018 to build a scalable analytics foundation and avoid collecting personally identifiable information while preparing for growth.

ThoughtSpot integrated Mixpanel data into its own UI, building pinboards like Customer 360 and a Retention dashboard that teams across the company use daily. The result: universal adoption of product analytics (100% of employees use Mixpanel data), more fact‑driven decisions, faster product and customer outreach actions, and measurable improvements in retention, activation, feature discoverability and cross‑team collaboration (TrustRadius score 8.4).

ThoughtSpot

Snigdha Jha

Senior Manager of Data Engineering