Case Study: Seelk achieves 120% increase in logistics app adoption and faster decision-making with Mixpanel

Seelk realizes 120% increase in adoption of their logistics app and makes decisions faster with Mixpanel

Seelk is a Paris-based SaaS company that builds Seelk Studio, an analytics tool for Amazon vendors and sellers. After launching a Logistics app to help teams collect and analyze order data, Seelk found internal analysts weren’t adopting it as expected—partly because the app lacked crucial functionality (correctly aggregating open vs. closed purchase orders and granular drill-downs) and the product team needed better visibility into user behavior.

By using Mixpanel’s Insights and Cohorts and running targeted workshops, Seelk redefined Logistics use cases, added PO aggregation and drill-down filters, and compared employee and customer behavior to prioritize fixes. The changes drove a 120% increase in Logistics app adoption within weeks, accelerated decision-making, and improved reporting for stakeholders.

Seelk

Nathaniel Daudrich

Product Manager