Case Study: Immobiliare accelerates innovation and builds a data-informed culture with Mixpanel

How Immobiliare built a data-informed culture using Mixpanel

Immobiliare, Italy’s leading real estate platform, wanted to move beyond BI tools and spreadsheets so its teams could make faster, data-informed product decisions. Before using Mixpanel, access to usage data was slow, and product choices often relied on intuition instead of real behavioral insights.

Using Mixpanel as its product analytics foundation, Immobiliare unified data across product, engineering, and design, added Warehouse Connectors with BigQuery, and built a stronger data culture. Mixpanel helped drive measurable results, including a 40% increase in listings viewed per month, mobile app traffic rising from 20% to 80% of active registered users, and more than 50,000 users converted, while also enabling faster experimentation and AI-driven lead qualification.

Immobiliare

Paolo Sabatinelli

Chief Product Officer