Case Study: NocNoc reduces data analysis time by 90% with Mixpanel

How NocNoc Reduced Data Analysis Time by 90% with Mixpanel

NocNoc, a Bangkok-based e-commerce marketplace for home furnishings and renovation services, needed better data-driven insights to improve customer journeys and product decisions. Before using Mixpanel, the team struggled to access metrics easily, which slowed product development and made it hard to evaluate feature performance quickly.

With Mixpanel, NocNoc could track event participation and CTR data in seconds using reports, Insights, and Funnels instead of code-heavy analysis. Mixpanel helped reduce data analysis and retrieval time by 90% and supported A/B testing that increased conversion rates by 9%, while making data a core part of product and growth decisions.

NocNoc

Poomiphat Chamweha

Lead Product Manager