Case Study: Playtech improves player experience and delivers more value with Mixpanel

How Playtech partnered with Mixpanel to improve the player experience and deliver value to its licensees

Playtech, a UK-based online gaming software provider, needed a better way to understand player behavior and the impact of game configuration across its 400+ games. Before using Mixpanel, Playtech relied on internal server-side data that lacked the client-side detail needed to quickly identify issues, reduce drop-offs, and improve the player experience for its licensees.

Playtech implemented Mixpanel in 2021 to track engagement, loading times, exits, and feature performance, while also building dashboards and bespoke reports for licensees. With Mixpanel, Playtech improved game optimization, quantified lost sessions from slow load times, reduced user drop-off, and achieved cost savings of hundreds of thousands annually, while giving licensees better data to refine marketing and game configuration decisions.

Playtech

Leon Sucharov

Chief Technical Innovation Officer