Case Study: Betabrand achieves higher conversion and revenue with Mixpanel

Betabrand - Customer Case Study

Betabrand is a San Francisco e‑commerce hybrid — part retail shop, part inventor community and crowdfunding platform called Think Tank — that sells limited‑edition clothing and lets visitors submit ideas, vote, and buy. The product team needed to understand user behavior across the site, especially on Think Tank: was behavior different there, did product information (like photos) affect conversion, and who were users engaging with?

Using Mixpanel funnels, notifications, and segmentation, Betabrand tracked checkout behavior (revealing strong PayPal adoption and higher conversion), targeted buyers for feedback and interviews, and measured photo engagement (about 75% of users scrolled full product galleries). They also learned that customers value shaping the brand and peer discounts, updated Think Tank product pages to highlight the peer discount, and saw improved conversion and revenue.

Betabrand

Elena Patra

Betabrand