Case Study: SuperPlay achieves a data-informed culture with Mixpanel

How SuperPlay used Mixpanel to build a data-informed culture

SuperPlay, a fast-growing gaming startup behind hit titles like Dice Dreams and Domino Dreams, needed a way to quickly understand user behavior, debug issues, and track feature performance in a highly competitive market. The company turned to Mixpanel and its product analytics platform to help both product and business teams make sense of engagement and business outcomes.

With Mixpanel, SuperPlay built a data-informed culture through day-to-day monitoring, ad hoc analysis, and A/B testing that could be used by technical and non-technical teams alike. Mixpanel also helped SuperPlay centralize data with Mixpanel Pipeline, ensuring consistency across BI tools and reducing pressure on data teams; as a result, more employees could access key metrics directly, and the company avoided hiring additional junior analysts for basic reporting and dashboard work.

Superplay

Shaked Popovich

VP of Game Economy and Analysis