Case Study: Vente-Privée achieves €3 billion in revenue with Mixpanel

How Vente-Privee Drives Three Billion In Revenue With Mixpanel

Vente‑Privée is a French e‑commerce pioneer of the flash‑sale model with millions of members and multi‑platform shopper behavior. Faced with rising mobile traffic and the risk of relying on intuition to improve the mobile experience, the team needed end‑to‑end, cross‑device insights to understand customer journeys, optimize purchase funnels, and boost repeat purchases.

They implemented Mixpanel to track users across web, Android and iOS with unique IDs, run A/B tests, send targeted push Messages, use Funnels and JQL for custom attribution, and apply ML/anomaly detection. This data‑driven approach revealed mobile‑to‑desktop buying patterns, guided app UX fixes and marketing ROI decisions, improved re‑engagement and customer service, and helped Vente‑Privée drive significant conversion, retention and the three billion in revenue highlighted in the case study.

Vente-Privée

Wanda Saint-Paul

Web Analytics Manager