Case Study: SPC Card boosts retention and marketing performance with Mixpanel

KPIs to drive your mobile marketing strategy

SPC Card is Canada’s long-running student loyalty program (founded 1992) that offers hundreds of discounts to 12–24 year olds via physical cards and mobile apps. Faced with abundant data and the challenge of winning and retaining fast-moving Gen Z users, the company needed to narrow dozens of signals into a small set of actionable KPIs for different stakeholders—marketing, partnerships, and executives—so they could improve acquisition, engagement, and regional targeting.

By adopting Mixpanel to unify app and web behavior, SPC consolidated daily dashboards, custom alerts, cohort analysis and a retention funnel to track downloads, registrations, purchases, category views and region/gender behaviors. The team moved from slow, session-based reporting to hourly, actionable insights, which improved targeting (e.g., holiday campaigns, regional focus), informed partner negotiations, uncovered new audiences (parents as purchasers) and enabled faster, data-driven decisions to boost conversion and retention.

SPC Card

Olabiyi Dipeolu

Data and Insights Manager