Case Study: Fortune 100 Media Company achieves higher viewer engagement and ad revenue with Mixpanel

Fortune 100 Media Company Uses Product Analytics to Increase The Overall Value Of Digital Viewers

MediaCo, a Fortune 100 media company, faced rapid shifts in content consumption and needed to grow digital viewership without relying on intrusive ads that drive users away. Its existing analytics reported top-line KPIs like overall viewership and ad revenue but didn’t give product teams the real-time, user-level insight required to improve streaming experiences across mobile, web, and OTT devices.

By implementing Mixpanel product analytics, MediaCo gained fast, actionable visibility into retention, engagement, drop-off points, and episode-level behavior, plus the ability to run A/B tests, flexible funnels, and on-the-fly segmentation. The changes produced stickier experiences—45% of viewers who watched an episode returned for another—improved onboarding and ad timing, increased content consumption and ad revenue, and accelerated agile development across distributed teams.