Case Study: Huntr drives data-backed growth and boosts user engagement with Mixpanel

How Huntr uses Mixpanel to drive data-backed growth and optimize user engagement

Huntr, an AI resume builder and job search management platform, was growing quickly but lacked visibility into key user behaviors across marketing, product, and support. The team couldn’t easily tell which SEO/content efforts were converting or which onboarding actions drove retention, and only developers could access the data, slowing decision-making.

Mixpanel implemented its JavaScript SDK to track the full user journey, including page visits, feature use, and subscription upgrades. With Mixpanel’s funnel, retention, and cohort analytics, Huntr identified that users who uploaded a resume within 24 hours were more likely to convert, improved onboarding and UX, and optimized SEO around high-performing terms, resulting in increased conversion and engagement and about a 70% reduction in time spent analyzing user behavior.

Huntr

Sam Wright

Head of Partnerships and Operations