Case Study: Guidebook achieves 50% lower analytics costs and scalable self-serve dashboards with Mixpanel

Guidebook cuts data costs in half by choosing Mixpanel as a back-end solution

Guidebook, a mobile app builder used by tens of thousands of customers including Oculus, Amazon, and Coca-Cola, needed a way to prove app performance to clients by querying millions of user interactions across ~10,000 apps. The team wanted self-serve analytics that demonstrated ROI, but didn’t want to build and maintain a costly in-house data infrastructure or waste engineering time.

Guidebook implemented Mixpanel as a back-end to ingest and query end-user data, integrating quickly without writing server-side code and surfacing client-facing dashboards from millions of events. The result: a faster, more reliable analytics solution that halved the cost versus a DIY build, supports 10,000+ Mixpanel-powered dashboards, and gives customers immediate, self-serve ROI insights.

Guidebook

Patrick McNally

Director of Research and Development