Case Study: mmhmm achieves concrete product goals and faster insights with Mixpanel

mmhmm uses Mixpanel to set concrete goals and milestones for their product

mmhmm is a San Francisco–based video communication app founded in 2020 to make virtual presentations more engaging. From day one the team needed reliable, scalable product analytics to understand onboarding, feature usage, premium conversions, and geographic trends without committing to a large upfront expense. They sought a tool that would give meaningful, actionable insights quickly and grow with the company.

mmhmm adopted Mixpanel (Enterprise) and uses Insights, Signal, Cohorts, and Dashboards, plus a BigQuery integration, to track events like recordings, premium feature use, and presenter behaviors. The result: concrete goals and milestones tied to product behavior, faster ad hoc analysis and iterative feedback loops, time savings for the small team, and clearer visibility into retention and upgrade drivers as the product scales.

mmhmm

Jeremy Yuan

Product Marketing & Analytics