Case Study: Sago Mini achieves 80% YoY subscription growth with Mixpanel

How Sago Mini uses Mixpanel to accelerate experimentation and drive 80% YoY subscription growth

Sago Mini, a children’s app developer based in Toronto, needed a scalable way to track user behavior, measure engagement, and optimize conversion as it shifted from paid apps to subscriptions and later to a bundled offering. Using Mixpanel, the team gave product managers self-serve analytics so they could run experiments and analyze funnels without depending on a central data team.

With Mixpanel, Sago Mini tested onboarding flows, free trials, offer screens, and region-specific content to improve performance across its subscription apps. Mixpanel helped drive a 31% increase in conversion rates and 80% year-over-year subscriber growth in key international markets, while also improving retention and speeding up decision-making.

Sago Mini

Brennan Clark

Director of Product