Case Study: ZALORA achieves improved conversion and deeper experiment insights with Mixpanel

Singapore eCommerce fashion and lifestyle platform, Zalora, uses Mixpanel to drive conversion and better understand experimentation results

ZALORA, the Singapore-based eCommerce fashion and lifestyle platform, had long struggled to get actionable insights from Google Analytics 360, which made it hard to follow customers across the full purchase journey and support experimentation. The company also needed an event-based analytics solution that could integrate with downstream tools and help answer deeper questions about conversion and user behavior.

In 2022, ZALORA implemented Mixpanel to centralize event-based analytics, build cohorts, and better analyze experiments alongside tools like Optimizely, Braze, and Segment. With Mixpanel, ZALORA improved conversion, increased engagement on catalog and product listing pages, and sped up experiment analysis, while also reducing subjective debate and saving significant time—such as cutting some customer-targeting workflows from 1–3 hours to minutes.

ZALORA

May Chin

Head of Product