Case Study: Clorox achieves 30% increase in web engagement with Mixpanel

How Hidden Valley Ranch Increased Web Engagement by 30% with Product Analytics

Clorox’s Hidden Valley Ranch team set out to deepen customer loyalty on HiddenValleyRanch.com as the company’s e-commerce business grew double digits year over year. Web Analytics Group Manager Kesha Patel led a cross-functional team tasked with improving retention and engagement on a site that isn’t primarily a sales portal, with the specific goals of getting visitors to view another page, return, or join a rewards program.

They implemented a lightweight personalization engine powered by product analytics and A/B testing, tracking both registered and anonymous users to serve recipe recommendations based on prior page views. The experiment drove a 30% increase in overall web engagement and caused personalized users to view and engage with recipes 3x more than those who saw static content, and Clorox plans to scale the approach across other brands.

Clorox

Naveen Kolagatla

Data Scientist