Case Study: Duda (website creator) achieves 50% increase in conversion rate with Mixpanel

Website Creator, Duda, Uses Mixpanel As The Source Of Truth For All Its Product Data, And To Determine Where The Team Should Focus Its Time

Duda is a professional website builder (founded 2010, HQ Palo Alto) used by freelancers, agencies and large hosting partners to create responsive sites at scale. Early on the company committed to a data-driven product culture and needed a reliable product analytics solution and clean event data to understand acquisition and user journeys so teams could prioritize work effectively.

Duda adopted Mixpanel in 2012 and built feature-level dashboards, funnels and experiments that their squads use to optimize adoption and prioritize requests; Mixpanel became the team’s source of truth for product activity. As a result Duda increased free-trial-to-paid conversion by 50%, supports 40+ employees using Mixpanel, runs 1,000+ reports per month across 89 dashboards, and relies on the platform to guide product decisions.

Duda

Amir Glatt

Co-Founder & CTO